(a new series offering handy hints for selling on etsy)
Topic #1 The best place to start
What should you sell? This may seem like such a simple thing to consider, but those who sell successfully (to inlude shops that are non-etsy) consider this heavily before they put anything up for sale. Think of your shop like a catalogue, or a boutique. If you walked into a shop, and there was little to no variety, would you stay and shop? If you browsed a catalog, and the items didn't work well together, would you seriously consider a purchase from this company? I doubt many people would think it normal to walk into a pet store and find hair accessories in a corner. Or walk into a kitchen store where half a shelf was dedicated to jewelry and think that it belonged. To get a good idea of whether you are off to a good start, perhaps try asking yourself a few questions.
1. What do my items have in common?
2. Do I have enough variety to choose from within my shop? How about within each section?
3. If you looked at a catalog with the same items in your shop, would you be wondering why a certain item is missing? (i.e. looking at a jewelry shop, would you wonder where the matching earrings are for that necklace? How about bracelets?)
4. What could I add/remove that could make my shop more cohesive?
If you have a great tip you would like to share, please email firstname.lastname@example.org